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**Introduction to Cynsar Capital's Focus:**

Embark on a transformative journey with Cynsar Capital, the premier investment firm that's deeply committed to the potential of early-stage businesses and startups within the vibrant Global South. Venture into a universe brimming with boundless potential, where we channelize growth and foster groundbreaking innovations in pivotal sectors that promise to dictate our collective future.

**Our Expertise and Domains:**
Our prowess at Cynsar Capital isn't mere happenstance; it's a meticulously curated skillset focused on sectors on the cusp of meteoric growth. We pride ourselves on our profound insights into the healthcare and fintech landscapes, granting us a unique lens to discern budding businesses and comprehend the crux of challenges they pledge to address. Spanning across diverse arenas like E-Commerce, Healthcare, Fintech, EdTech, Agriculture, and the ever-evolving sphere of Clean Tech, our investments zero in on entities set to pivot industries and redefine paradigms of daily existence.

**Our Partnership Advantage:**
Aligning with Cynsar Capital isn't just about financial backing—it's about imbibing strategic wisdom and invaluable mentorship to catapult your venture into unparalleled realms of success. Our knack for pinpointing game-changing ideas and market-disrupting concepts ensures we don't just invest, but truly empower businesses to maximize their innate potential.

**Syndication and Network:**
Cynsar's unique syndication process unfurls via a robust consortium of industry mavens and seasoned advisors. This intricate web of knowledge providers ensures that our investment decisions aren't mere gambits but are based on comprehensive insights. Through an avant-garde online mechanism and an open-source tool, both our discerning investors and ambitious startups remain engaged, informed, and involved.

**Commitment and Investment Range:**
To us, every entrepreneur's dream is a tangible vision waiting to take flight. Whether you're an astute entrepreneur crafting novel solutions or a burgeoning startup poised to disrupt the status quo, our faith in your journey is unwavering. Our targeted investments, ranging from $10K to $40K, aren't just financial infusions but seeds destined to sprout into tomorrow's industry titans.



> Converge with Cynsar Capital, the nexus where innovation seamlessly blends with boundless prospects. As co-travellers, we'll sculpt industries, redraw benchmarks of success, and craft an epoch marked by shared triumphs. It's time to unlock the vast landscape of early-stage investments and etch an indelible imprint on the future. With Cynsar Capital by your side, the horizons are not just close; they're limitless.



Introducing Cynsar Capital

##### One of the fundamental flaws that plague the business world, particularly in the startup ecosystem, is the absence of a well-defined problem statement. A significant number of enterprises grapple with this, as their foundational hypothesis is erected on flawed assumptions or misinterpretations of their prospective clientele. According to a study by CB Insights, about 42% of startups fail because there's no market need for their services or products. This illuminates the inherent dangers of not comprehending the market's demands or basing business models on incorrect market perceptions.

Moreover, the essence of purpose, deeply entrenched in authenticity and zeal, frequently gets overshadowed in the frantic pace of entrepreneurship. There's a seductive allure in mirroring the business trajectories of industry giants, leading startups down paths that may not necessarily align with their unique strengths or audience needs. A report by Harvard Business Review has stressed that the underlying stories of successful businesses often contain nuances and subtleties that are hard to replicate.

> Simply put, every business has its own DNA, and cloning success without understanding its essence can be perilous.

The human factor in business, often termed as its most invaluable asset, is sometimes grossly underestimated by founders. Talent acquisition and retention are pivotal for any organization's growth. Yet, according to a report by First Round Capital, about 23% of startups believe that hiring competitive talent is their biggest challenge. 

> This underscores the fact that recognizing, attracting, and holding onto top-tier talent is not a given but a skill to be cultivated.

Today, media plays an inextricable role in shaping perceptions, and the startup universe is no exception. Stories of startups amassing unprecedented funds dominate headlines, inadvertently setting skewed benchmarks for nascent entrepreneurs. However, securing investments, especially in the early stages, is a labyrinthine journey fraught with challenges. The allure of shortcuts becomes tempting, leading some to adopt a facade, encapsulated by the "fake it till you make it" ideology. According to an article by Forbes, almost 90% of startups will fail, and among the top reasons are a lack of focus, motivation, commitment, and passion.

The hyper-competitive startup arena often precipitates a mad dash for skyrocketing valuations, sidelining introspection and self-awareness. Such an environment can cause startups to lose sight of their foundational goals. Aligning a venture with transient market trends, devoid of intrinsic purpose and clarity, is akin to building on quicksand. The cornerstone of any enduring enterprise is a clear vision, an unerring purpose, and an unwavering commitment to its actualization.

In the business cosmos, authenticity, patience, and tenacity are not just desirable traits but the very bedrock of sustainable success. These attributes, palpable in every decision, strategy, and ethos of a company, are the litmus test of genuine entrepreneurship. Metrics and data, albeit essential, are mere coordinates on the vast map of an entrepreneurial odyssey. Without purpose, passion, and persistence, the very essence of this journey stands compromised, raising questions about its legitimacy and authenticity.

In conclusion, the early stages of a business are instrumental in determining its trajectory. Investing time, effort, and resources in understanding market needs, cultivating genuine purpose, and building a competent team can spell the difference between fleeting success and sustained growth.

**Hypothesis:**

Investors are increasingly choosing to invest in companies that seemingly have no clear purpose or sustainable long-term vision due to a combination of short-term financial incentives, herd mentality, media influence, and the allure of disruptive technologies, even if the disruption lacks a well-defined purpose.

**Supporting Points:**

1.  .**Short-term Gains over Long-term Sustainability:** The modern investment landscape, particularly in the venture capital space, has become exceedingly focused on quick returns. As observed in various market bubbles, investors sometimes prioritize short-term capital gains over long-term sustainable growth

2.  **Herd Mentality:** The phenomenon of investors flocking to certain sectors or specific companies based on perceived market trends or the actions of prominent investors is well-documented. This herd behavior can sometimes lead to overlooking the core purpose or value of a business

3.  **Media and Hype:** The role of media in glamorizing certain startups, irrespective of their genuine value proposition, cannot be understated. A startup with a compelling narrative, even if it lacks a clear purpose, can attract significant media attention, leading to inflated valuations and attracting investors

4.  **Misunderstanding of Disruption:** Disruptive technologies or models often attract significant investor attention. However, the term 'disruptive' has been overused, leading to investments in companies that promise disruption without a clear understanding of what they intend to disrupt or why

5.  **Lack of Due Diligence:** The rush to invest, especially in oversubscribed funding rounds, can lead to inadequate due diligence. Investors might not always have the time or resources to delve deeply into the fundamental purpose and potential of every company they invest in

**Conclusion**

The investment landscape is complex, and while many factors influence investment decisions, it's crucial for investors to prioritize genuine value and purpose over short-term gains and market trends. While the allure of quick returns and disruptive technologies can be tempting, a sustainable and purpose-driven business model is more likely to stand the test of time. The emphasis on due diligence and a deep understanding of the company's purpose can ensure that investments are not only financially rewarding but also contribute positively to the broader ecosystem.

**References:**

[CB Insights - Top 20 Reasons Startups Fail](https://www.cbinsights.com/research/startup-failure-reasons-top/)

[Harvard Business Review - Why Companies Fail](https://hbr.org/2013/05/why-companies-fail-and-how-their-founders-can-bounce-back)

[First Round Capital - State of Startups](https://stateofstartups.firstround.com/)

[Forbes - 90% Of Startups Fail: Here's What You Need To Know About The 10%](https://www.forbes.com/sites/neilpatel/2015/01/16/90-of-startups-will-fail-heres-what-you-need-to-know-about-the-10/?sh=6e4298486649)

[Shiller, R.J. (2005). Irrational exuberance. Princeton university press.](https://press.princeton.edu/books/paperback/9780691166261/irrational-exuberance)

[Banerjee, A.V. (1992). A simple model of herd behavior. The Quarterly Journal of Economics, 107(3), 797-817.](https://www.jstor.org/stable/2118364)

[Pollock, T. G., & Rindova, V. P. (2003). Media legitimation effects in the market for initial public offerings. Academy of Management Journal, 46(5), 631-642.](https://journals.aom.org/doi/10.5465/30040690)

[Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44-53.](https://hbr.org/2015/12/what-is-disruptive-innovation)

[Lerner, J. (1995). Venture capitalists and the oversight of private firms. The Journal of Finance, 50(1), 301-318.](https://www.jstor.org/stable/2329243)


Why investors are choosing purposeless companies?

Devil is in the details - How does our investment works after all?

Introducing Jaal Yantra , A New Wave in Fashion Are you tired of the fast fashion frenzy, the pollution, and inequality it promotes? So are we!

That's why at Jaal Yantra Textiles, we've reimagined clothing. With a focus on community collaboration, eco-creativity, and inclusivity, we've sculpted a brand that resonates with the soul and stands up for the planet.

![](/images/Sketches%2011.png)

**Why Jaal Yantra?**

1\. **Embrace the Art of Imperfection**: Our clothing is not just a piece of fabric; it's a tapestry of dreams, culture, and community. Crafted to perfection, each dress tells a story.

2\. **Technology-Powered Insights**: Our technology helps us gather end-to-end data, generating insights that empower our community members, ensuring:   - Marketplace Standardization   - New & Innovative Farming Practices   - Conflict Mitigation through Collaboration   - Transparency for Stakeholders   - And so much more!

3\. **A Symphony of Sustainability**: Dive into a world where innovation meets eco-friendliness. Our commitment shines through:   - New Types of Fabrics and Materials   - Recycling and Intelligent Waste Disposal   - Monitoring Water & Energy Consumption   - Natural Fibers & Short Value Chains   - Intelligent Textiles & Eco-Creative Designs

4\. **Profitable Ethical Fashion**: With a 6% CAGR, ethical textiles are booming. We are riding this wave with a commitment to sustainability that is both impactful and profitable.

5\. **Storytelling that Connects**: We're not just selling dresses; we're narrating tales. From the grassroots to your wardrobe, we're weaving stories that connect with your heart, showcasing quality materials, and building positive relationships with the environment.

With Jaal Yantra, you are not just wearing a dress; you're donning a piece of art that embodies fairness, environmental love, and creativity.The supply chain for environment-friendly clothing is here, and it's ready to change the world. Let's weave the future together, one dress at a time.

Connect with them at <https://cicilabel.com> to learn more or become a part of the Jaal Yantra family.

With Earth-Loving Fashion,

Jaal Yantra

> We have invested early stage where board members are Piyush Gupta and Sarvottam Kumar Jha.

<div style="text-align: left">## People</div>



| ![](https://res.cloudinary.com/theupscale/image/upload/c_thumb,g_faces,h_200,w_200/Piyush_image)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               | ![](https://res.cloudinary.com/theupscale/image/upload/c_thumb,g_faces,h_200,w_200/sham_image.jpg)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Piyush stands as a testament to the blend of creativity and craftsmanship in the world of fashion. Trained meticulously in fashion design, Piyush has lent his skills to numerous eminent brands across India, contributing to their design narratives and enhancing their sartorial offerings. His vast experience and keen eye for detail made him the ideal figure to initiate "Jaal Yantra," a brand that combines innovation with tradition.At Jaal Yantra, Piyush plays a pivotal role, overseeing both the operational and functional facets of the e-commerce platform. His expertise ensures that the brand not only delivers quality but also stays aligned with contemporary fashion trends, all while preserving the essence of traditional craft. | Sarvottam, fondly known as Sham, is the storyteller of Jaal Yantra. His journey with the brand began with a crucial task: sourcing the finest fabric from the skilled weavers of West Bengal. This endeavor not only paved the way for Jaal Yantra's initial collection but also cemented Sham's role in the brand's narrative.Beyond sourcing, Sham's prowess lies in his ability to weave stories. He actively covers tales for Jaal Yantra, encapsulating the brand's ethos, its evolution, and its association with artisans. Furthermore, his adept networking skills have been instrumental in finding the best sources for clothes, ensuring that Jaal Yantra’s offerings remain unparalleled in quality and authenticity.Together, Piyush and Sarvottam (Sham) form the backbone of Jaal Yantra, each bringing their unique strengths to the table, ensuring the brand's growth and continued success. |



Introducing Jaal Yantra , A New Wave in Fashion Are you tired of the fast fashion frenzy, the pollution, and inequality it promotes? So are we!

Introducing Jaal Yantra , A New Wave in Fashion 

Jaal Yantra Textiles

**What has aggressive investment done to the startups? **

In recent years, an aggressive venture capital (VC) approach has become prevalent, characterised by large investments in early-stage startups that showcase high growth potential. This aggressive strategy, while promising vast rewards, is inherently risky, particularly when the emphasis shifts from genuine product value to mere perceived value. 

Unfortunately, the market's fixation with high valuations has generated immense hype around startups. This hype, while beneficial in garnering investor attention, often amplifies valuation figures disproportionately. Firstly, it draws a larger pool of investors, inflating valuations based on crowd sentiment rather than solid financials. Secondly, the hype-driven urgency can rush investors into decisions, bypassing necessary due diligence. Lastly, it can also pave the way for subsequent funding rounds, even if the startup's foundational business model remains untested or shaky.

This distortion, a result of financial engineering, allows startups to amass capital based on inflated and sometimes even bogus valuations based on speculative future projections. In the frenzy for high valuations and funding, many startups lose sight of their original purpose and the genuine value of their products. It's crucial for investors to discern the substance behind the hype and to critically assess the tangible and sustainable value of a startup before diving into investments.

We can continue to enumerate a list of startups that follow this trend. If you're a keen investor, you might have encountered this challenge where many, if not the majority, of companies operate this way.

**Why Lack of Purpose and Patience?**

Numerous businesses lack a clear understanding of the problem they aim to address, often because their foundational hypothesis is built on misguided assumptions or incorrect observations of their target audience. The intrinsic value of purpose, rooted in genuine passion, is often overlooked by many entrepreneurs. Startups attempting to replicate the business models and success stories of others frequently miss out on the underlying narrative, which is typically inaccessible to them.

Many founders fail to recognize the pivotal role that individuals play in building a successful enterprise. A common oversight is their inability to attract and retain talent.

The constant media buzz about startups raising millions can paint a deceptively rosy picture of the early-stage entrepreneurial journey. For many founders, however, the path to securing substantial funding is neither simple nor straightforward. While some tread the road of diligence and perseverance, others might resort to dubious shortcuts, embracing the "fake it till you make it" mantra.

This influx of news often blindsides startups into a race for valuation, causing many to follow the prevailing hype without genuine introspection. This can lead to a lack of patience and a clear purpose, elements crucial for long-term success. An inherent understanding of one's business vision is vital; without it, startups risk being swayed by fleeting trends rather than pursuing meaningful goals.

True patience, persistence, and purpose are qualities that can't be feigned. They manifest in an entrepreneur's demeanour and decisions and resonate in the company's ethos. While data and metrics provide insights, they are but a reflection of the journey's milestones and deviations. Without these midpoints, tangents, and genuine passion driving them, one might question whether a real entrepreneurial journey has taken place at all.

**Conclusion**

The prevailing trend of aggressive venture capital investment has brought about a seismic shift in startup dynamics. While it promises immense growth opportunities, it has inadvertently nurtured a culture where perceived value often overshadows genuine product worth. The resultant market hype, while effective in capturing investor interest, tends to inflate startup valuations, often detached from their actual financial grounding. This emphasis on perceived value and the race for high valuations has led many startups astray, causing them to deviate from their foundational purpose and product value.

Furthermore, the allure of the entrepreneurial narrative portrayed in the media masks the intricacies and challenges inherent in building a successful business. Many startups, driven by the pursuit of rapid valuation and growth, neglect the core essence of patience, persistence, and purpose. It's evident that while these virtues can't be replicated, they're crucial for long-term success and sustainability.

The data from the startup ecosystem validates the hypothesis: aggressive investment strategies have fostered a generation of businesses that, in many cases, lack depth and sustainable value. As investors and stakeholders in this ecosystem, it becomes imperative to discern genuine value from mere hype and to prioritize investments in startups that are grounded in purpose, passion, and a clear understanding of the problems they seek to address.


What has aggressive investment caused?

The Global South encompasses Africa, Asia, and Latin America, offering promising opportunities for investors and entrepreneurs. In 2021, these regions experienced significant growth in early-stage investments. Africa saw a surge with 1,057 deals worth $2.4 billion, indicating growing confidence in the African market. Asia recorded 11,258 deals valued at $111.3 billion, with China, India, and South Korea leading the way. Latin America had 4,203 deals worth $13.1 billion, reflecting investor interest in the region. 

However, securing funding in these regions presents challenges. Latin America faces limited access to capital, regulatory complexities, risk aversion from investors, and inadequate infrastructure. Asia encounters similar issues, along with language barriers, cultural differences, and intense competition. Africa also struggles with limited access to capital, regulatory hurdles, risk aversion, and infrastructure deficiencies. 

Despite these challenges, successful early-stage businesses in each region demonstrate innovation, strong teams, and effective networking to overcome barriers. Bridging the gap in funding is crucial, as a relatively low percentage of new businesses secure early-stage funding. With focused support, missed opportunities can be unlocked, fostering growth and generating returns for investors.

Imagine the vibrant entrepreneurial landscape in India, where every year, around 60,000 businesses emerge full of promise and ambition. However, a staggering fact remains: only a mere 1% of these startups manage to secure crucial seed funding. The rest are left to navigate treacherous waters, struggling to connect with the right investors or, sadly, simply fade away. 

But at Cynsar Capital, we're determined to revolutionise this reality. Armed with our unique insights and innovative VRPG formula, we're poised to bridge the funding gap that leaves so many incredible startups behind.

Just imagine the possibilities: those 600 fortunate startups that do secure funding collectively raise a staggering $3 billion USD. That's not all. More than half of these visionary companies (53%) go on to secure additional funding, generating impressive returns for their early investors. 

Now, picture this: with our unwavering commitment, if we could extend our support to even 5% of those 60,000 startups, we'd be unlocking an extraordinary pool of missed opportunities and boundless growth potential. The impact would be nothing short of remarkable.

At Cynsar Capital, we see the untapped potential that lies within each ambitious entrepreneur and their groundbreaking ideas. Together, let's seize this opportunity, unleash innovation, and redefine the future of Indian business.



Global South Landscape


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Etiam facilisis lacus nec pretium lobortis. Praesent dapibus justo non efficitur efficitur. Nullam viverra justo arcu, eget egestas tortor pretium id. Sed imperdiet mattis eleifend. Vivamus suscipit et neque imperdiet venenatis. In malesuada sed urna eget vehicula. Donec fermentum tortor sit amet nisl elementum fringilla. Pellentesque dapibus suscipit faucibus. Nullam malesuada sed urna quis rutrum. Donec facilisis lorem id maximus mattis. Vestibulum quis elit magna. Vestibulum accumsan blandit consequat. Phasellus quis posuere quam.

> “Fish come in three sizes: small, medium and the one that got away!”

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Nam rutrum magna sed pellentesque lobortis. Etiam quam mauris, iaculis eget ex ac, rutrum scelerisque nisl. Cras finibus dictum ex sed tincidunt. Morbi facilisis neque porta, blandit mauris quis, pharetra odio. Aliquam dictum quam quis elit auctor, at vestibulum ex pulvinar. Quisque lobortis a lectus quis faucibus. Nulla vitae pellentesque nibh, et fringilla erat. Praesent placerat ac est at tincidunt. Praesent ultricies a ex at ultrices. Etiam sed tincidunt elit. Nulla sagittis neque neque, ultrices dignissim sapien pellentesque faucibus. Donec tempor orci sed consectetur dictum. Ut viverra ut enim ac semper. Integer lacinia sem in arcu tempor faucibus eget non urna. Praesent vel nunc eu libero aliquet interdum non vitae elit. Maecenas pharetra ipsum dolor, et iaculis elit ornare ac.

Aenean scelerisque ullamcorper est aliquet blandit. Donec ac tellus enim. Vivamus quis leo mattis, varius arcu at, convallis diam. Donec ac leo at nunc viverra molestie ac viverra nisi. Proin interdum at turpis at varius. Nunc sit amet ex suscipit, convallis ligula eu, pretium turpis. Sed ultricies neque vel mi malesuada, et mollis risus lobortis. Sed condimentum venenatis mauris, id elementum dolor gravida ac. Sed sodales tempus neque, quis iaculis arcu tincidunt ut. Donec vitae faucibus dui. In hac habitasse platea dictumst. Donec erat ex, ullamcorper a massa a, porttitor porta ligula.


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